Welcome to selling on Etsy! When you're getting started, it feels like there are so many things to do for your new shop. You'll also want to check out the Seller Handbook — it contains links to lots of great articles to help you sell. Other posts to get you started includeWelcome to Your Online Presence and A Beginner's Guide to Starting a Shop on Etsy. Consider this article the quick-start guide, with the most important things to consider for getting your shop in top shape!
Having a great, memorable name is one of the more important things you can do to brand your shop and encourage sales. Having a shop name that people remember will encourage them to find you again! You want it to be easy to pronounce, easy to spell, interesting, and it should speak to your style or what your shop is about. Shorter tends to be better than longer. Avoid common words like "designs" or "creations," as well as number strings and consonant strings that don't sound like a word in your name — these make your exact shop name hard to remember. Avoid generic-sounding names; something unique, different, or unusual will be more memorable. As Danielle says in this post, "Make sure it's 'Google-able!' Sure the name 'FriedChicken' might be memorable, but if you go to Google and search 'Fried Chicken,' your shop will be a needle in a greasy (yet delicious) haystack!" Do some research on the Internet to make sure that another company doesn't already have the same name.
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