Sunday, August 7, 2011

How to Make it to the Front Page on Etsy

Use all 14 tags when listing your item. Think of all the ways someone could search for what you've made, and include those keywords in your tags. Make sure to list the main colors of your item. If someone is doing a treasury of all yellow items, they're probably going to search for the term "yellow" instead of scrolling through pages of listings and looking for yellow in the photos.
Have bright, clear photos. The common theme in all the Front Pages is great photos. I used to upload my photos directly from my camera to my online shop. No more. Now I always first open the photos in GIMP to lighten them up, sharpen them if needed, and then upload them. It always makes a difference. Even if I thought the original photo looked pretty good, it's much better post-editing.

Make yourself visible on Etsy. So say you have the perfect tags for your items, crisp clean photos, but you haven't listed anything in your shop since last week. Your items might be perfect for someone creating a treasury at this very moment, but you're going to be on page 25 of the search results, or worse if you're in a popular category like jewelry or paper goods. Etsy's popularity means that new items are constantly being listed, so you have to do some work to make sure you stay in the first few pages of search results, where shoppers and treasury-makers can find you. Relisting often is one way to do this. Promoting your shop on and off Etsy is another way. Just make sure to get the word out any way you can.

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