I grew up hearing the story of Cinderella, whose cruel stepmother forced her to work as a servant in her own home.
She spent her days tending the fire, washing and cooking for her evil stepsisters. She dreamed of a better life.
By the end of the story, Cinderella is queen. Her name is synonymous with radical transformation — going from the cinders to the palace.
Think transformation only happens in children’s stories? Cinderella’s metamorphosis follows a series of steps that can help you transform your business if you’re willing to give them a try.
They don’t require a fairy godmother, magic, or a bewitched pumpkin, either. Just a change in attitude, and the audacity to believe you can go beyond your present circumstances.
First you’ve got to want it!
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