Friday, May 6, 2011

How to Use Twitter Effectively

I got an email this week. “Is twitter really worth it?” she asked.

My answer? Twitter is worth it if you’re ready to claw your way out of your box, open your mind, and shake virtual hands.

Human beings gravitate to people who are like them. We associate with people who have similar interests, similar thought patterns, and similar worldviews. We like to be reminded of what interests us and we don’t like to be reminded about what is different. Generally.

Twitter – possibly like nothing else before it – allows you to forget all that. Make a change. Break free from your just-like-me box. And it doesn’t cause sweaty palms or heart palpitations. Generally.

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