Tuesday, March 8, 2011

How to Throw a Customer Appreciation Sale

 Customer Appreciation Sale is like a party! You host it, and everybody has a great time. I throw occasional specials as a shop celebration for my customers. Here’s how it works: I set a landmark goal for the Energy Shop, and then just before I reach that milestone, I plan for what I’ll celebrate with and how much stock I’ll need.
When looking for supplies, I try to find a bargain deal that I can buy in bulk. The Customer Appreciation Special is typically listed at 50% off, but the price still covers my expenses and shipping so the deal doesn’t cost me anything but my time.
Once the listing is ready, I announce it to my mailing list first, which is mainly composed of previous customers and they are who I’m celebrating! After a few hours, I share the news on Facebook and Twitter as well. Now that Etsy takes coupon codes, I’m able to simultaneously host a percentage-off sale.
The combination of the “1,000 Sales Customer Appreciation Sale” Sunstone bracelet with a coupon code I created for 20% off their entire purchase made for one of my best-selling 24 hours ever.

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