Tuesday, March 8, 2011

How Communication Can Grow Your Customer Base


Doing business over the Internet is liberating. Business casual takes on a whole new meaning when you are sitting at your computer in your pajamas and haven’t showered in a day or two. The Internet allows us to stay at home with our families and be flexible about business hours, while still communicating and selling to people all over the world. It’s important to remember that while we can be casual about our business, being casual about communication can cost us.
I have received over 2,000 Etsy Conversations over the last two years.  That’s a lot of opportunities to make sales, and I try to make sure each response is thoughtfully constructed to reinforce confidence in my shop. Here are a few key rules I’ve developed for myself when writing to customers, potential customers, retailers or press.
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