Posted by Diane Gilleland
Hoo, Boy, am I getting Twitter follows lately. The holiday season has arrived, and seemingly thousands of people and companies have suddenly decided it’s time to sign up for Twitter and start marketing.
Now actually, it’s a bit late to start a Twitter marketing campaign for this year, but let’s set that aside for the moment. What amazes me is how many of these new Twitter accounts look much spammier than they realize.
I think that often, we get so focused on what we want to say to people on Twitter, that we completely forget to look at what they’re actually hearing. Have you ever looked at your Twitter profile and thought about what messages it’s sending? Have you ever considered whether you look like someone people will want to follow back?
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