Tuesday, November 30, 2010

Survey Says Free Shipping is Best for Holiday Rush

Posted by Lauren Soponis on 11/29/10  

Mailing Stickers | $6 | donovanbeeson
In a recent survey by Stamps.com, 64% of online retailers say that free shipping is the most effective promotion for Holiday shopping. In second place was a related response – discounted shipping fees.  Free and discounted shipping rates usually equal less shopping cart abandonment and, when a minimum purchase is required, more dollars spent per customer.  On average, 53% of retailers said they will be offering free shipping – an increase from those who did last year.
But, be sure to remember, customer service still reigns supreme.  This translates to all the other things that go along with shipping – great packaging, customer service and quality products.  Read more on those topics here and here.
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