Smart shoppers come prepared when they hit the stores for their holiday shopping trip extravaganza, but some, believe it or not, need a bit more help navigating their way around the holiday season. For those that are planning on shopping on a budget this year, here are a few tips from our resident expert Dan Butler, Vice President Retail Operations:
- Spread out your holiday purchases throughout the year—or at least throughout the holiday season. Shopping last minute often results in making additional purchases you don’t need because you are feeling rushed and frenzied.
- Make a list of absolutely everyone you need to buy for and how much you plan to spend on them before visiting any store or website, and stick to it.
- Sign up to receive emails from your favorite retailers. NRF is anticipating an extremely promotional holiday season and many sales may only be offered to a retailer’s most loyal customers. Be vigilant about searching for holiday promotions in newspapers and on their website as well.
- Use the Internet to compare prices and products before setting foot in a store. Not only will you save time by researching ahead of time, you’ll also save money on gas by not driving all over town!
- Save yourself the guesswork and buy gift cards, especially for babysitters, newspaper carriers, doormen, teachers and other recipients of smaller-value gifts. Gift cards are a great way to let gift recipients choose what they want and it’s an easy way to stick to a budget.