|Tomorrow (June 30th at 3pm ET) I'm leading a Web Analytics workshop in Etsy's Virtual Labs and as I prepare for the workshop, I realize there have been a lot of questions about Bounce Rate in the forums. So I've put together a few tips, and would love to hear any other ideas you might have! (Or any other questions you have for the workshop tomorrow.) |
First of all, what is bounce rate? Bounce rate is the percentage of visitors that don't hang out and view another item or page within your Etsy Shop. They come in, say, to an item listing and then leave without checking out anything else.
How do you find out what your bounce rate is? First you'll need to set up your web analytics. Find out how here: http://help.etsy.com/app/answers/detail/a_id/230/kw/web%20analytics/ You'll find your bounce rate percentage quite easily when you log into your Google Analytics account.
And now a few tips:
Are the right people finding you? Often we focus on getting a TON of people to find us, but what we really want are the right people finding us. Are your item titles and descriptions bringing in the right type of visitor? (One that is truly interested in your work and will hang out in your shop for a while - decreasing your bounce rate.) Make sure your titles and descriptions are accurate and specific. Check out the keywords people are searching to find you, do they make sense (for the most part)? If not, you may want to revise.
Can your visitors find what they need? Remember, many of your visitors are landing on an item listing page. So, make sure you are giving them all the information that they need here. If your descriptions are sparse and you aren't at least showing them a few angles of your work, they might just "bounce" off to another shop or search.
Keep your visitors surfin' around your Etsy shop with links. Within your item description link to a similar item in your shop, a shop section, your policies, profile or even back to your Etsy shop.
Hope that helps! Feel free to add your own tips here. (Find more info about the workshop - http://www.etsy.com/virtual_labs.php.)
Tuesday, June 29, 2010
Bounce Rate-What is it?
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