So how do you craft tweets that will turn into sales?
First, remember not to get drunk on self-promotion.
�Twitter is like a cocktail party; it is a place to build relationships, not just talk about yourself,� says Christy Cook, founder of Teach My, a Toronto-based company that sells learning kits for children.
Alex Levine, a social media strategist at Paco Communications, a multi-cultural marketing agency in Chicago, recommends balancing your regular tweets with your sales-driven tweets.
�I recommend tweeting at least three times a day and limiting your direct sale tweets to one in four,� she says.
What should you tweet when not selling?
Try responding to customers every time they mention your product, offering helpful information and tweet positive product reviews and testimonials, Levine advises
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