Hire high-schoolers to distribute flyers door-to-door with photos of your Etsy products and your Etsy address. Put an ad on craigslist for flyer distributors in your area. Make sure and drive around and check to see if the flyers were distributed at all the appropriate houses before making payment.
You can take the same idea and apply it to car windshields in parking lots. Put a coupon for 25% off any Etsy shop item or free shipping on the flyer to get people to take action.
Or, just make a set of business cards out in the form of a coupon, with a picture of your shop products in the background, and put those on doors or windshields. You could also leave stacks of them in bookstores, libaries, and on college campuses.
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