Wednesday, March 28, 2012

SEO Language

Today I am going to explain a little about SEO language so that you as a business owner can understand all the jargin.
Here we go:
Some definitions of common SEM/SEO terms
Ad impression: An ad impression, or ad view, occurs when a user pulls up a Web page through a browser and sees an ad that is served on that page. Many Web sites sell advertising space by ad impressions (see CPM, below).

Clickthrough rate: The percentage of people clicking on a link compared with the total number seeing that same link.

Conversion rate: The percentage of site visitors who respond to the desired goal of an ad campaign compared with the total number of people who see the ad campaign. The goal may be, for example, convincing readers to become subscribers, encouraging customers to buy something, or enticing prospective customers from another site with an ad.

Cost per click (CPC): The amount of money an advertiser will pay to a site each time a user clicks on an ad or link.

Cost per thousand impressions (CPM): The amount of money an advertiser will pay for 1,000 ad impressions or views (M refers to the Roman numeral for 1,000).

Keyword: A word or phrase that a user types into a search engine when looking for specific information.

Meta tags: Hidden HTML directions for Web browsers or search engines. They include important information such as the title of each page, relevant keywords describing site content, and the description of the site that shows up when a search engine returns a search.

Page view: A common metric for measuring how many times a complete page is visited.

Search engine marketing (SEM): Promoting a Web site through a search engine. This most often refers to targeting prospective customers by buying relevant keywords or phrases.

Search engine optimization (SEO): Making a Web site more friendly to search engines, resulting in a higher page rank.

The use of search engine optimization and search engine marketing to promote businesses
Search engine optimization (SEO) and search engine marketing (SEM) are two important ways to promote your business to online customers. SEO requires making your site search engine-friendly, and SEM involves targeting potential customers by purchasing relevant keyword ads on search engines such as Google, Yahoo, and Alta Vista.

I hope this helps. Tomorrow SEO optimization for your website.

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