Friday, January 13, 2012

Shipping Strategies

Getting Started: Package Size, Shape and Weight

Story by knickey
Published on Dec 08, 2011 in Seller Handbook

Measuring and weighing: “After I photograph and take the measurements of the item, I pack it into the box I intend to use with all of the packaging materials to protect it. I weigh it on a digital scale and then I go directly to the USPS and UPS website to figure out the most economical way to ship it to my customer.” — frenchpackrat
Shipping system: “I keep a ruler and scale in the same area I photograph. I weigh and measure the items and jot it down on a notepad. Then I photograph, check the photos to be sure they are not blurry and then wrap up items and place them in a box that is labeled for retrieval later. I have found this system works pretty well. Having a routine is essential in keeping everything organized.” — GSArcheologist

Calculating Shipping
After you’ve weighed and measured your package, turn to a shipping calculator. Plug in destinations, both near and far, and you’ll get an accurate estimate of how much it will cost to ship your package. Here are a few handy links to some commonly used shipping calculators:
Shipping calculator: “An accurate postage scale will be your best friend. That and a link to the USPS rates. Weighing your object, then referencing the USPS rates, will save you loads of frustration. Just be sure you take into account your box and packing supplies: a well-packaged item can add up to 1 pound to your final weight.” — nellsvintagehouse
When measuring your items and packaging, keep in mind that shipping carriers determine postage pricing not only by weight, but also by dimension and destination. When choosing packaging materials for your items, the smaller the size and the lighter the materials — the cheaper the price.
Using USPS Priority Mail Flat Rate boxes for heavy items: “I find that most of my items fit into the USPS Flat Rate Priority boxes very easily. There are three different sizes available, which give me a good range, and they ship for the same rate all over the U.S., which is efficient and cuts down on the guesswork. And since many of my items are heavy — vintage cameras, or silver holloware, for example — it ends up being economical for a lot of buyers.” — FalconandFinch
Shipping Furniture
Heavy and large in size, determining accurate shipping costs for furniture can be a challenge. Here are a few tips and elements to consider when shipping vintage furniture:
  • Estimate. Provide a shipping estimate in the shipping profile and direct buyers to reach out to you for an accurate quote. You can then customize the listing with the accurate shipping cost.
  • Overages. Determine the costs of shipping a heavy item to a destination far away from you. Let buyers know you’ll refund overages over a certain amount.
  • Local only. Listing items for local pick-up or local delivery only. For more tips on selling local, check out this blog post.
  • Policies. Rely on your Shipping Policies to help educate a buyer on your shipping processes.
Greyhound: Greyhound is great for furniture shipping. If the measurements fit their requirement, a lot of smaller furniture items ship for a fraction of the cost.” — 4EnvisioningVintage
“I ship furniture through Greyhound Package Xpress. It’s fast and affordable. Items ship from station to station and the customer can pick it up or arrange for a third party courier service to deliver it.” — thewhitepepper

Shipping Profiles
Now, what to do with all this information? First step, create a Shipping Profile. Shipping Profiles on Etsy are a simple way to save a specific set of shipping information, which you can then apply to listings. If you sell items that weigh a similar amount and ship in similar packaging, save time in the future by setting up a shipping profile which you can quickly add to those items while listing.

Mistakes and miscalculations happen occasionally. One way to account for your mistakes and speed up your process is to keep a record of your shipping costs.
Keeping track of shipping costs: “I have a list of the most common weights for the vintage items I sell in a Word document, as well as box sizes. I use this as a fast guide and rarely have problems with shipping costs. For instance, if I have shipped a fondue set in the past, I add a note to the document as to how much it cost for shipping and packing materials. That way I don’t have to weigh and measure every fondue set for shipping. It makes things easy when I go to list something because all I have to do is refer to the Word document.” — GSArcheologist
And, account for those mistakes. If you realize you underestimated a shipping cost, go back and update your Shipping Profile and similar listings to ensure that you’re protected in the future.
Update Shipping Profiles based on experience: “I know this sounds too obvious, but keep up with shipping costs for sold items! When I first started selling on Etsy I lost money shipping a few items. You bet I went back and updated shipping on similar things in my shop! If you aren’t sure, there are always people you can ask!” — NaturalandVintage

Shipping fragile, collectible, and valuable vintage items is no easy feat. One way to cover yourself in the off chance that a package will get lost or broken in transit is to purchase insurance. Here are some things to consider if you offer insurance:

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