Sunday, November 13, 2011

Etsy Promotional Opportunites

  1. Holiday Tip: Etsy’s seasonal Gifts Email has relaunched for the holiday season. Now is the time to list your full holiday line with clear seasonal tags.
  2. Shopping Pages: We are delighted to introduce four new ways to shop and explore Etsy: FashionHome and GardenKids, and Holidays. These new pages are a blend of curated content and category-based searches, changing frequently to represent trends in the Etsy marketplace and beyond. Following appropriate guidelines for tagging, use matching keywords on your relevant item listings to appear within search results linking from these new pages.
  3. Treasury tip: Create and label treasuries fitting seasonal themes for a chance to have your collection featured on Etsy’s homepage or linked from promotional emails and new shopping pagesWe’ll be looking to highlight specifically themed gift guides throughout the holiday season. If you’d like to create a gift guide encompassing a full theme throughout your treasury, be sure to use the term “gift guide” as one of your treasury tags, along with the overarching theme of your guide (using the “gift guide” term with several smaller themes is not the ideal use here).
  4. Black Friday through Cyber Monday Weekend: Black Friday and Cyber Monday are shopping holidays gaining a reputation as the best days of the year to find sales. Etsy will be supporting sellers’ site-wide promotions throughout the 11/25 – 11/28 weekend. All sellers are welcome to participate with any and all special promotions you may be running on these dates. Etsy will be promoting sales via three universal predetermined tags that will be promoted from featured areas of the site.
  5. How to Get Involved: Sellers conducting a promotion during these dates may use these tags to be included in the site wide promotions: 1. Black Friday Etsy, 2. Cyber Monday Etsy, and 3. Free Shipping EtsyUse one or all of the appropriate tags for your sale items and specify the details of your promotion clearly at the top of the item description for each item. Note: Please do not use these designated tags unless you are promoting a sale during the 11/25 – 11/28 weekend, with the details clearly laid out in the item description. Please only apply the Free Shipping Etsy tag to listings that have already been adjusted for free shipping.

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