Our website is dedicated to the craft of sewing; from artistic doll designs to OOAK creations. We make handmade cloth dolls of all varieties and styles. Come take a gander at what we have to offer.....
Thursday, June 23, 2011
Crafting A True Marketing Plan
SEO is sometimes difficult to understand, but it is vital to the growth of your creative business.
Getting your Etsy Shop and Etsy items found on Google can be a difficult task, but with the proper research and placement of specific keywords, you can begin to dominate small niches and move up in the Google search. There are a few things you need to keep in mind when you are looking for keywords to use.
When looking for keywords and phrases shopper intent, search volume, and keyword competition are the 3 most important factors that determine a good key word.
Shopper Intent First — The most important factor to look at when figuring out the value of a keyword or phrase is intent. When picking a good keyword to analyze, pick words or phrases that people interested in your items would search for. You know your product best. Once you determine what these word and phrases are, use the Google Keyword tool to find more suggested words and analyze them to see if they are worthy of using. I will explain more about this later in this article.
Volume Second — When determining the value of a keyword or phrase, you need to look at the search volume. Are there enough people searching per month for a term on Google to even consider optimizing for it? (The Google Keyword tool provides this info for you). If you answered yes, then you have to ask yourself if it is possible to rank for that keyword? It will be extremely difficult to rank on Google for a high volume term such as ‘garland,’ but easier to rank on Google for lower competition, small niche, 2-3 word phrases such as “paper garland”.
Etsy Items You Can Buy Right Here From This Widgit......
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