You must first be logged into your Facebook account as well as be the official representative of your business. You can create a Page by clicking here. (You can also go to http://facebook.com/pages and click “CreatePage”.)
Facebook gives you six options for types of Pages to create. Go ahead and select “Brand or Product”. In the “Choose a category” drop down you can select the option that best describes what you sell. Below that you can enter your shop name (please note that you can’t edit a Page name or category once a Page has been created, so make sure what you have is accurate), agree to the terms of service, and click “Get Started”.
You’ll be taken to the Page you just created. Facebook is actually great at walking you through the steps to get your profile up and running. First thing’s first, go ahead and click “Edit Info” at the top of the page. You’ll be able to add in basic info, links to your website, information on how you got started, etc. Once you fill this page out, click “Save Changes”. The next step is for you to add an image (Facebook lists this as step 1). This should be the logo for your ArtFire shop. Go ahead and throw up a really quick post (this is actually step 4). It can be a quick status update announcing that you’re just starting out on Facebook, or you can post a photo of the newest thing you’re working on.
The best tip we can give you is to really think about your audience. Why would they want to follow you? What would they want to see? Make it interesting, but make it relevant.
Read more here:http://www.artfire.com/modules.php?name=forums&op=view_topic&tid=32478