How to Create an Affiliate Program
Are people buzzing about your shop? Do you customers write and tell you that they recommended you to all of their friends? Are blogs running your give-aways and promotions? Turn that chatter into sales by creating your own affiliate program.
Courtesy of Wikipedia: “Affiliate marketing is a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s own marketing efforts.” An affiliate is anyone who has agreed to promote your shop in exchange for that reward.
Here’s how to create your own affiliate network for your online storefront:
1. Establish the reward your affiliates will receive for recruiting new customers. What will your friend, customer, or favorite blogger get if they drive a new sale to your site? And what are the terms? For instance, you might offer your affiliate a $5 store credit for every new customer who comes to your shop and spends $25 or more.
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