Thursday, March 24, 2011

4 ways to stand out


I hear it at craft shows and trade shows all the time, “You’re so lucky you make X, because I make Y and so does everybody else.”
Regardless of whether you’re a jeweler, potter, or photographer, you probably feel the same way – like you’re in a very crowded product category.
{image via The Great Northern on Etsy}
The great thing about sites like Etsy is that the barrier to entry is so low that you can start a business really easily.  But the bad thing is that so can anyone else.
With each passing day, more and more people throw their hat in the ring when it comes to running a craft business.
And as your category gets more and more crowded, it can be a struggle to get your products to stand out.
But getting your products to stand out in the sea of jewelry, soap, photography, or screen printed t-shirts is essential if you want your business to be a success.
So how do you stand out in a crowded product category?
By focusing your products on a niche.

Read more here:

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