I am very lucky to have my handmade beauty company Mojo Spa for over ten years and every year I found myself having a hard time dealing with the slow months of January, February, and March. One year I had an epiphany that changed the way I did business during these slow months.
First and foremost I asked myself how I could I get more traffic to my website during the slow months when people are not really shopping like they do during the holidays. The first idea that came to my head was to have a contest for the “best testimonial” where I would send out an email to my customers asking them to write testimonials on their favorite product and the best one would win a $100 gift certificate. This did three things for my business:
1.It got my good customers to my website which in turn might to a little shopping when writing their testimonial.
2.Writing the testimonial would remind my customers how much they love the products and remind them to tell their friends, family, or co-workers.
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