Search Engine Optimization (SEO) is a powerful tool that can help improve the visibility of your shop and item listings in search engine results for sites like Google, Bing and Yahoo. When shoppers are browsing the web, catching their attention through search engines is a great way to bring more traffic to your Etsy shop.
SEO is complicated, and search engines frequently change their algorithms and criteria. We can't promise any magic strategy that will put your shop at the top of Google's search results. However, there are some best practices that you can use to help improve your shop's SEO.
In 2009, Etsy worked closely with SEOmoz, a Search Engine Optimization consulting group, to improve overall SEO for Etsy. Together, we also created a helpful document for sellers, full of great tips and insights into how to enhance your shop for search engines and improve your rankings. On this page, we will cover the very basics of SEO best practices for Etsy shops. If you want to learn more about SEO, we recommend you read the full 25-page guide from SEOmoz which can be downloaded in PDF format by clicking HERE. (Note this file is 1.9 mb and may take a few minutes to download.)
SEO is an evolving process, so it's possible there will be updates to this guide.
Have a Great Product
This may seem like a no-brainer, but it's really true. Offering something unique, interesting and desirable is the first step in drawing in shoppers. So before you even worry about how to show up on page one of Google results, you should consider what makes your item or shop worth looking for in the first place. If you have something interesting to offer, the rest of this will be like icing on the cake.
A critical step in improving your shop's SEO is to find the best possible words to describe your shop and your items. Think like a shopper: what words would you search when looking for your products or shop? The exercise of selecting keywords is also helpful when you choose Tags for your item listings, which help place your listing in Categories on Etsy and with Etsy on-site search function.
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