Thursday, January 27, 2011

The Breakdown of Branding Your Creative Business


Vintage Branding Iron
Vintage Branding Iron | by: bellalulu
Article by:  Jacqueline Jewelry
Branding is like a person’s fingerprint, showing your customers how your business is distinctive from the competition. It involves creating an image for your company that reflects your style and your goals in a way that appeals to your targeted customers.
As you develop your brand the key is to identify and describe your business in a way that your customers will accept. Managing your brand comes with the steps you set up to make sure you are consistently delivering your brand promise to your customers and your target audience. The branding process translates your attributes into various tools that deliver your message to the mind of your audience. So how do you make sure your fingerprint is translated the right way?
Take a look at how the branding process works:
1. Discovery – Identify what type of business you are, what you can be, and what you want to be. Next, take a look at the competition, perceptions of your industry, and challenges to growth. Lastly, write down attributes that describe your brand.
This article is really helpful and I suggest you head on over to Handmadeology and read the rest :)

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