Tuesday, December 7, 2010

Does your Creative Business Have a Higher Purpose

Your business needs to have a higher purpose behind it. It needs to be something your customers can talk about and share with others.

And, before you ask, I don’t mean God when I say higher purpose. Even though, that’s one way to have a higher purpose behind your business.

your big message or big idea
Every business should have a big message or big idea behind it, according to Laura Roeder and John Jantsch—two amazing marketers. Your big idea is what drives your business. It’s the backbone of each product you make and every service that you provide.

My big idea is that artists and other creative entrepreneurs can make loads of money doing what they love to do. They don’t have to be broke and miserable. I’m pretty sure that Mayi shares the same idea with her creative business coaching. That’s why we work so well together.
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