Tips for a Successful Holiday Season

Funky Letter Collage Magnetic Calendar

TheZestyDesk says:

I was recently thinking about what I could do to have a successful holiday season here on Etsy. This is actually my shop’s first holiday season, but I wanted to share some ideas that I will be implementing in my shop. You may want to think about these things as well.

• CUSTOMER HOLIDAY CARDS
You send out holiday cards to your friends and family, so why not customers? This year I plan on creating holiday cards for anyone who purchased from my shop during 2010. Basically thanking them for their business in 2010 and wishing them a happy new year. This will keep you fresh in their mind during the holiday season. (Remember to keep the card fairly generic, you never know what holidays they celebrate)

• SHIPPING CUT-OFF DATES
The USPS posts a holiday shipping cut-off chart to show important holiday shipping dates. I checked and they don’t have the schedule up yet but it should be soon. I plan on posting a link in my shop announcement so that customers can make sure they will get their gifts in time. I also plan on posting a reminder on those important dates on Facebook and Twitter. It would go something like “Don’t forget today is the last day for First-Class shipping if you want to receive your items by December 25th!”

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