Monday, October 18, 2010

10 Ways to make the Most out of an Etsy Sale


Personalized Hand Stamped Key Chain
Personalized Hand Stamped Key Chain | by: riskybeads
riskybeads says:
1. Send a freebie along with each order. Make sure it’s something that people would want. Perhaps a scaled down version of another product or a sustainable marketing item like a magnet, etc. A thank you card goes a long way as well!
2. Invite customers to join your mailing list. (I’ve been using the PayPal Customer Service option, and I’ve added about 20 people since I started it. To do this, log into PayPal and go to: My Account/Profile/Selling Preferences/Custom Payment Pages/Option tab –> scroll down to see mailing list option.)
3. Send a coupon for their next purchase. You can do this by getting cheap biz cards printed as coupons or just put a label or paper coupon in the package. I often use labels because it allows me to customize my marketing materials. Most of the coupons I get from other sellers offer 5-10% off. I offer 15% off an order of $50 or more. Remember, not everyone will use their coupon, so there’s no need to stress about what you offer. Send more than 1 coupon to encourage sharing and/or offer a referral discount. I offer my customers 15% off any item of their choice if they refer a new custom to me!
4. Send a brochure with FANTASTIC pictures of other products you sell. Perhaps offer a discount or coupon as part of the brochure. Using a brochure or postcard works nicely because people can easily show your products to folks who aren’t online… co-workers in the lunch room, etc. You can keep it relative. If a person buys Lavender Body Butter from you, maybe send a brochure with pics/info on your other lavender products.
5. Invite your customer to a future secret sale–not too far in the future, say 2-3 weeks max AND/OR unveil a secret product and offer it early to your existing custom base.
Source:
 http://www.handmadeology.com/10-ways-to-make-the-most-out-of-every-etsy-sale/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed:+handmadeologytoday+(Handmadeology)

2 comments:

Levijane said...

Fantastic tips!! For starters, I did the one on Pay Pal that you suggested. Hopefully, good things will come!! :)

Dawn from The Pip Berry Tree

Rabbit Hollow Prims said...

Thanks Dawn and good luck :)

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