Sunday, September 26, 2010

What Type of Sales to Run in Your Etsy Shoppe This Season.......

Christmas Stocking - Black and Tan No. 4
Christmas Stocking - Black and Tan No. 4 | by: SouthHouseBoutique
I have talked before about how important keywords are when listing items in your Etsy shop.   |How to Properly Place Keywords Part 1 and Part 2| With the holiday shopping season fast approaching and the Etsy Holiday Boot Camp kicking off, I saw it fit to talk about what kind of sales we should be running in out Etsy shops.
I have run sales in my Etsy shop that have been successful and some that did not go over well.   During the holiday season shoppers are looking for sales, deals, and discounts.  I did some research with Google Insights, and found out what sale keywords are being searched during the holiday shopping season.
Holiday Sale
Holiday Free Shipping
Jewelry Sale

% Off  Sale
Gadgets powered by Google
These are just a few sale ideas.  Lets dig a bit further into one of these sale keywords:
Head over to the Google Keyword Tool, and search your keyword.  I am looking at “holiday free shipping”.
This keyword is searched 1,900 times per month.  Not a ton but the Competing pages are lower, so your chances of getting noticed on Google for this key phrase is good.
Repeat this process for any keyword or phrase.  You can reference |How to Properly Place Keywords Part 1 and Part 2|  for more detailed info and learn how to place your holiday sale keywords in your Etsy shop.

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