Web Analytics- How to Use Them for Your Etsy Shoppe and More

So, you've installed your Etsy Web Analytics. Now what you do with all this data? I'm going to give you a few explanations and tips to help you use these stats to improve your Etsy shop. If you are new to Google Analytics (the free tool that powers Etsy Web Analytics), I suggest watching this ten minute YouTube video by Google, perhaps even twice. Don't expect to be an analytics master right away. Get acquainted with this powerful tool gradually, and if you start to get flustered, walk away and come back later.
Let's get started! Head on over to your Google Analytics account and open up the dashboard for your Etsy shop.

First I want to point out one of my favorite analytics functions, which allows you to compare two date ranges for your reports. This tool can help you analyze traffic from one week or month to the next, which is particularly useful if you've made a significant change and you want to compare stats! From Google Analytics Help:
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Also be sure to watch the 10 minute you tube video as it is awesome at telling you  the functions of google analytics...