Let's get started! Head on over to your Google Analytics account and open up the dashboard for your Etsy shop.
First I want to point out one of my favorite analytics functions, which allows you to compare two date ranges for your reports. This tool can help you analyze traffic from one week or month to the next, which is particularly useful if you've made a significant change and you want to compare stats! From Google Analytics Help:
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Also be sure to watch the 10 minute you tube video as it is awesome at telling you the functions of google analytics...