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These were my suggestions for running a successful giveaway ! I’m into my round 4 of giveaways with steady growth and I’ve learned a bit from the experiences and would like to share my findings.
1/ Choose something popular in your shop or something that’s been creating a buzz for you already in your blog.
2/ It doesn’t have to be (shouldn’t be) your most expensive item, but it’s appealing to others to know they are getting something of value.
3/ Do it regularly, and pre-promote it as the time draws near for that initial post. People will check in from time to time to see if you’ve posted it yet.
4/ Tell people who enter your shop about it… put it in your banner and your profile. I even change my listing name to say “WIN THIS ITEM” and marked it as a featured item. This works particularly well if it’s something you can make more than one of… otherwise you’re listing it to give it away…
5/ Post in the daily Blog Love thread in Etc. and tell us you’re doing a giveaway.
6/ Put a little image on your sidebar that links to that particular blog post, and a title that says “May Giveaway- Enter to Win”, for example, so people can easily find it and casual browsers can stumble upon it.
7/ Use the word “giveaway” or “enter to win” in the post title. It will draw people in if you’re part of the blogging communities such as Blog Rush.
8/ Tell your friends and family- open it to all. It’s not quite seeding since it’s legit, but it does look very impressive when there’s a bunch of entries- people tend to want in to a popular thing.
9/ Also open it up globally especially if the item is not too heavy.
10/ You can ask people to leave creative comments- I’ve seen poetry contests and “give me a name for this item”. Maybe you want to get a pulse on your shop- ask people to comment on their favorite item in your shop (this can be very educational!)
11/ Be sure to ask people to leave some sort of contact info.
12/ Write an interesting post to announce the winner and make mention to check in again (per pt #3)
13/ Contact the winner asap and send the item out straight away.
14/ Have fun with it! It’s really nice to see the excitement that brews.
It will be a little investment, but as far as promotion goes, it’s really not much, so give it a try!
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